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I am a programmer. All the software that I run is cross platform, so I expect a smooth transition. Elixir, my main programming language, will use all the cores

I am a programmer. All the software that I run is cross platform, so I expect a smooth transition. Elixir, my main programming language, will use all the cores in the machine, e.g. parallel compilation. Even if an ARM-based mac has worse per-core performance than Intel, I am ahead. Apple can easily give me more cores to smooth the transition. Whatever the profit margin was for Intel on the CPU, they can give it to me instead. And they can optimize the total system for better performance, battery life and security.

qaq 6y ago
"they can give it to me instead" yes that is exactly what Apple will do
- d3ckard 6y ago
  Apple is no stranger to aggressive pricing when it suits them.
  - LoSboccacc 6y ago
    got any post-Jobs examples?
    - GeekyBear 6y ago
      The iPhone SE and entry level iPad. According to the usually accurate Ming Chi Kuo, the entry level iPad will be moving to using a top of the line chip as well, which is a needed change. >Kuo first says that Apple will launch a new 10.8-inch iPad during the second half of 2020, followed by a new iPad mini that’s between 8.5-inches and 9-inches during the first half of 2021. According to the analyst, the selling points of these iPads will be “the affordable price tag and the adoption of fast chips,” much like the new iPhone SE. https://9to5mac.com/2020/05/14/ipad-mini-apple-glasses-kuo/ https://9to5mac.com/2020/05/14/ipad-mini-apple-glasses-kuo/
      - LoSboccacc 6y ago
        not only rumors, but unpriced rumors? and iphone SE is not a low margin example https://www.phonearena.com/news/apple-iphone-se-2020-teardown-part-prices_id124632 https://www.phonearena.com/news/apple-iphone-se-2020-teardow... so question still stands, got any post jobs example?
        GeekyBear 6y ago
        I'll let the guys at Android Central judge how much value for the money the iPhone SE delivers: >I didn't think we would get to a point where an iPhone offers more value than Android phones, particularly in the mid-range segment. But that's exactly what's going on with the iPhone SE. https://www.androidcentral.com/iphone-se-2020-just-killed-pixel-4a-and-other-value-flagships https://www.androidcentral.com/iphone-se-2020-just-killed-pi... Feel free to ignore Ming Chi Kuo, but given his track record for accuracy and known good sources inside Apple's supply chain, people pay attention to what he has to say. More interestingly, will Apple use the same strategy of selling at entry level prices with a custom ARM SOC that outperforms the competition for an ARM Mac as well?
        vbezhenar 6y ago
        iPhone SE is absolutely not cheap when you can buy a powerful android for $200. It's not absurdly priced, but that's about it.
        GeekyBear 6y ago
        >powerful android for $200 Even the $1500 Android flagships are completely outclassed by that SE. On CPU: >Overall, in terms of performance, the A13 and the Lightning cores are extremely fast. In the mobile space, there’s really no competition as the A13 posts almost double the performance of the next best non-Apple SoC. https://www.anandtech.com/show/14892/the-apple-iphone-11-pro-and-max-review/4 https://www.anandtech.com/show/14892/the-apple-iphone-11-pro... and GPU: >On the GPU side of things, Apple has also been hitting it out of the park; the last two GPU generations have brought tremendous efficiency upgrades which also allow for larger performance gains. I really had not expected Apple to make as large strides with the A13’s GPU this year, and the efficiency improvements really surprised me. The differences to Qualcomm’s Adreno architecture are now so big that even the newest Snapdragon 865 peak performance isn’t able to match Apple’s sustained performance figures. It’s no longer that Apple just leads in CPU, they are now also massively leading in GPU. https://www.anandtech.com/show/15246/anandtech-year-in-review-2019-flagship-mobile/2 https://www.anandtech.com/show/15246/anandtech-year-in-revie...
    - TazeTSchnitzel 6y ago
      Mac mini, low-end MacBook Air, iPod touch…
      - LoSboccacc 6y ago
        all envisioned and positioned in the job era, got any post jobs example?
      - protomyth 6y ago
        The Mac mini in no way can be considered "aggressive pricing". It is well over the price of anything in its range. I wouldn't doubt that Apple's margins on the Mac mini are higher than on some of the portables.
        LoSboccacc 6y ago
        and it was job who positioned it in the lower end of pricing anyway, so I don't see how it could ever be thought of as a post-job example
        TheCondor 6y ago
        Yeah, but what if there was one that was aggressively priced due to using an ARM processor? I'm really not sure how the market would respond to it. So long as it played in the Apple ecosystem, I think it's interesting for some things though.
        protomyth 6y ago
        Yeah, but what if there was one that was aggressively priced due to using an ARM processor? What makes people think that Apple will lower the price because they are now using their ARM processor?
        TazeTSchnitzel 6y ago
        I mean the original Mac mini price point, rather than the current one. It may have been a bit overpriced even then, but it was a convincing entry-level product for those switching from the PC.
    - philistine 6y ago
      The current 329$ iPad. The 499$ iPhone SE.
      - qaq 6y ago
        Are you sure it does not carry same margin +/- as everything else ?
        LoSboccacc 6y ago
        I'm getting downvoted to oblivion but it's a hill I'm happy to die on - so far everyone has brought up lines envisioned by jobs or items that actually enjoy high margins.
        jeromegv 6y ago
        The point was about agressive pricing and you keep referring to high margins. You can still be agressive on price (based on what the market commends) and have high margin. You're making a separate point and you fail to notice it.
        LoSboccacc 6y ago
        now I understand the discussion is deep, but it started here > Whatever the profit margin was for Intel on the CPU, they can give it to me instead. nice try tho, I especially liked the passive aggressive > you fail to notice it.
      - LoSboccacc 6y ago
        all envisioned and positioned in the job era, got any post jobs example? and 2020 se is not a low margin example https://www.phonearena.com/news/apple-iphone-se-2020-teardown-part-prices_id124632 https://www.phonearena.com/news/apple-iphone-se-2020-teardow...
  - Synaesthesia 6y ago
    Sure as long as they have that 30% profit rate
delfinom 6y ago
>Whatever the profit margin was for Intel on the CPU, they can give it to me instead. HAHAHA you sweet summer child. Next thing you know, you'll be demanding Apple puts back the heatpipe in the Macbook Air for cooling the cpu instead of hoping theres enough airflow over the improperly seated heatsink (which just has to work until the warranty expires ;) )
- spideymans 6y ago
  Not an unreasonable expectation, if you’ve been paying attention to Apple’s pricing lately They now sell an iPad, arguably better than any of the non-iPadOS competition, for $350. The iPhone SE, one of the fastest smartphones on the market (only other iPhones are faster) starts at just $399. They’ve aggressively been cutting prices, I believe, so that they can expand the reach of the services business. They’re cutting costs to expand their userbase. I wouldn’t be surprised to see the return of the 12-inch MacBook at the $799 to $899 price point, now that they no longer have to pay Intel a premium for their chips.
  - ksec 6y ago
    There should be minimal to no difference in BOM cost from iPad Pro to MacBook 12". As a matter of fact it is probably cheaper for MacBook without the touch sensors, Pro Motion, Camera Modules. A 12" MacBook at $799 is very much plausible.
  - steve_adams_86 6y ago
    > The iPhone SE, one of the fastest smartphones on the market (only other iPhones are faster) I just replaced my Google Pixel (4 years old) with an SE and it's like... They're not even comparable. I'm sure it makes clear sense as to how so much progress could be made in 4 years, and how it could cost so much less (I paid $649 USD for the Pixel), but it feels a bit magical as a consumer and infrequent phone user. It's a fantastic little device. I'm still 900% pissed about the MacBook Air they sold me in 2018 and I resent the awful support they gave me for the keyboard (It's virtually unusable already), but as a phone business, they seem hard to beat right now.

qaq 6y ago

"they can give it to me instead" yes that is exactly what Apple will do

d3ckard 6y ago
Apple is no stranger to aggressive pricing when it suits them.
- LoSboccacc 6y ago
  got any post-Jobs examples?
  - GeekyBear 6y ago
    The iPhone SE and entry level iPad. According to the usually accurate Ming Chi Kuo, the entry level iPad will be moving to using a top of the line chip as well, which is a needed change. >Kuo first says that Apple will launch a new 10.8-inch iPad during the second half of 2020, followed by a new iPad mini that’s between 8.5-inches and 9-inches during the first half of 2021. According to the analyst, the selling points of these iPads will be “the affordable price tag and the adoption of fast chips,” much like the new iPhone SE. https://9to5mac.com/2020/05/14/ipad-mini-apple-glasses-kuo/ https://9to5mac.com/2020/05/14/ipad-mini-apple-glasses-kuo/
    - LoSboccacc 6y ago
      not only rumors, but unpriced rumors? and iphone SE is not a low margin example https://www.phonearena.com/news/apple-iphone-se-2020-teardown-part-prices_id124632 https://www.phonearena.com/news/apple-iphone-se-2020-teardow... so question still stands, got any post jobs example?
      - GeekyBear 6y ago
        I'll let the guys at Android Central judge how much value for the money the iPhone SE delivers: >I didn't think we would get to a point where an iPhone offers more value than Android phones, particularly in the mid-range segment. But that's exactly what's going on with the iPhone SE. https://www.androidcentral.com/iphone-se-2020-just-killed-pixel-4a-and-other-value-flagships https://www.androidcentral.com/iphone-se-2020-just-killed-pi... Feel free to ignore Ming Chi Kuo, but given his track record for accuracy and known good sources inside Apple's supply chain, people pay attention to what he has to say. More interestingly, will Apple use the same strategy of selling at entry level prices with a custom ARM SOC that outperforms the competition for an ARM Mac as well?
        vbezhenar 6y ago
        iPhone SE is absolutely not cheap when you can buy a powerful android for $200. It's not absurdly priced, but that's about it.
        GeekyBear 6y ago
        >powerful android for $200 Even the $1500 Android flagships are completely outclassed by that SE. On CPU: >Overall, in terms of performance, the A13 and the Lightning cores are extremely fast. In the mobile space, there’s really no competition as the A13 posts almost double the performance of the next best non-Apple SoC. https://www.anandtech.com/show/14892/the-apple-iphone-11-pro-and-max-review/4 https://www.anandtech.com/show/14892/the-apple-iphone-11-pro... and GPU: >On the GPU side of things, Apple has also been hitting it out of the park; the last two GPU generations have brought tremendous efficiency upgrades which also allow for larger performance gains. I really had not expected Apple to make as large strides with the A13’s GPU this year, and the efficiency improvements really surprised me. The differences to Qualcomm’s Adreno architecture are now so big that even the newest Snapdragon 865 peak performance isn’t able to match Apple’s sustained performance figures. It’s no longer that Apple just leads in CPU, they are now also massively leading in GPU. https://www.anandtech.com/show/15246/anandtech-year-in-review-2019-flagship-mobile/2 https://www.anandtech.com/show/15246/anandtech-year-in-revie...
  - TazeTSchnitzel 6y ago
    Mac mini, low-end MacBook Air, iPod touch…
    - LoSboccacc 6y ago
      all envisioned and positioned in the job era, got any post jobs example?
    - protomyth 6y ago
      The Mac mini in no way can be considered "aggressive pricing". It is well over the price of anything in its range. I wouldn't doubt that Apple's margins on the Mac mini are higher than on some of the portables.
      - LoSboccacc 6y ago
        and it was job who positioned it in the lower end of pricing anyway, so I don't see how it could ever be thought of as a post-job example
      - TheCondor 6y ago
        Yeah, but what if there was one that was aggressively priced due to using an ARM processor? I'm really not sure how the market would respond to it. So long as it played in the Apple ecosystem, I think it's interesting for some things though.
        protomyth 6y ago
        Yeah, but what if there was one that was aggressively priced due to using an ARM processor? What makes people think that Apple will lower the price because they are now using their ARM processor?
      - TazeTSchnitzel 6y ago
        I mean the original Mac mini price point, rather than the current one. It may have been a bit overpriced even then, but it was a convincing entry-level product for those switching from the PC.
  - philistine 6y ago
    The current 329$ iPad. The 499$ iPhone SE.
    - qaq 6y ago
      Are you sure it does not carry same margin +/- as everything else ?
      - LoSboccacc 6y ago
        I'm getting downvoted to oblivion but it's a hill I'm happy to die on - so far everyone has brought up lines envisioned by jobs or items that actually enjoy high margins.
        jeromegv 6y ago
        The point was about agressive pricing and you keep referring to high margins. You can still be agressive on price (based on what the market commends) and have high margin. You're making a separate point and you fail to notice it.
        LoSboccacc 6y ago
        now I understand the discussion is deep, but it started here > Whatever the profit margin was for Intel on the CPU, they can give it to me instead. nice try tho, I especially liked the passive aggressive > you fail to notice it.
    - LoSboccacc 6y ago
      all envisioned and positioned in the job era, got any post jobs example? and 2020 se is not a low margin example https://www.phonearena.com/news/apple-iphone-se-2020-teardown-part-prices_id124632 https://www.phonearena.com/news/apple-iphone-se-2020-teardow...
- Synaesthesia 6y ago
  Sure as long as they have that 30% profit rate

delfinom 6y ago

>Whatever the profit margin was for Intel on the CPU, they can give it to me instead. HAHAHA you sweet summer child. Next thing you know, you'll be demanding Apple puts back the heatpipe in the Macbook Air for cooling the cpu instead of hoping theres enough airflow over the improperly seated heatsink (which just has to work until the warranty expires ;) )

spideymans 6y ago
Not an unreasonable expectation, if you’ve been paying attention to Apple’s pricing lately They now sell an iPad, arguably better than any of the non-iPadOS competition, for $350. The iPhone SE, one of the fastest smartphones on the market (only other iPhones are faster) starts at just $399. They’ve aggressively been cutting prices, I believe, so that they can expand the reach of the services business. They’re cutting costs to expand their userbase. I wouldn’t be surprised to see the return of the 12-inch MacBook at the $799 to $899 price point, now that they no longer have to pay Intel a premium for their chips.
- ksec 6y ago
  There should be minimal to no difference in BOM cost from iPad Pro to MacBook 12". As a matter of fact it is probably cheaper for MacBook without the touch sensors, Pro Motion, Camera Modules. A 12" MacBook at $799 is very much plausible.
- steve_adams_86 6y ago
  > The iPhone SE, one of the fastest smartphones on the market (only other iPhones are faster) I just replaced my Google Pixel (4 years old) with an SE and it's like... They're not even comparable. I'm sure it makes clear sense as to how so much progress could be made in 4 years, and how it could cost so much less (I paid $649 USD for the Pixel), but it feels a bit magical as a consumer and infrequent phone user. It's a fantastic little device. I'm still 900% pissed about the MacBook Air they sold me in 2018 and I resent the awful support they gave me for the keyboard (It's virtually unusable already), but as a phone business, they seem hard to beat right now.