As bad as it sounds, but in the age of 128 character twitter messages , the voters do not care about debating ideas. Most of them have already formed their opin

As bad as it sounds, but in the age of 128 character twitter messages , the voters do not care about debating ideas. Most of them have already formed their opinions on whom to vote for ? The only thing left to do for both campaigns is to drive the people out to vote. That is where these apps become useful. Most of the messages pushed by these apps are not positive messages about the candidate - instead they are negative messages about the opposition . The key is to always keep your voters eager to vote. In fact, I would argue that democrats need this kind of an app much more than Republicans as their voters are much more fickle.