I get a bit frustrated by this view solely because internally, folks aren't _just_ your customer. They are your co-workers, and the same thing for them. Their

I get a bit frustrated by this view solely because internally, folks aren't _just_ your customer. They are your co-workers, and the same thing for them. Their co-workers are providing the platform. The extra bit of empathy makes all the difference, because without fantastic personal communication, 'platform' could be a waste of time for everyone involved.