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Apple has target margin levels, they may increase slightly but most of the savings will go to customers. Apple understands that most customers can’t justify the

Apple has target margin levels, they may increase slightly but most of the savings will go to customers. Apple understands that most customers can’t justify the higher cost of Macs despite the additional value, they will for sure attempt to use ARM CPUs to grow Mac market share.

Hamuko 6y ago
How does that work with the ARM iPhones being as expensive as the Intel Macs?
- valuearb 6y ago
  The iPhone SE is $499, and faster than any Android phone ever made.
ac29 6y ago
Apple has ~$100B cash in the bank. If they wanted to increase market share by lowering prices, they could.
- Hamuko 6y ago
  It's closer to $200B.
  - valuearb 6y ago
    No, you aren’t counting over $100B in debt.
- valuearb 6y ago
  Not sustainably. Giving away product isn’t apples style. ARM will allow for $799 MacBook Airs with better battery life at the same margins as before.