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As a counterpoint to this, many businesses cannot exist without maintaining CRM database of who their customers are, what acquisition channel they came from, h
by mlthoughts2018 6y ago
As a counterpoint to this, many businesses cannot exist without maintaining CRM database of who their customers are, what acquisition channel they came from, how they have responded to new products / promos / pricing / page designs, direct customer survey data, what payment methods they use, what help center issues they’ve had, what behavioral clickstream of events they used to navigate a product / store / web page, and how all these things vary by time, by seasonality, by gender, by age, by location, by income bracket, and more.
Even if the company has zero intention of selling that data anywhere else, it’s literally a bare minimum requirement to be able to not go bankrupt and layoff all their employees from failing to competition or failing to correctly measure and respond to intricate market signals.
I am a deeply privacy conscious person, but it does annoy me when the counter response to data brokerage or selling personal data is to go way too extreme in the other direction and vilify or try to make illegal the huge amount of data capture that is completely, non-optionally required at a basic minimum level for any modern business to have any hope of not failing.
- bobwaycott 6y agoBusinesses have existed for a very long time without databases full of this information. Especially to the extent you’ve detailed.
- mlthoughts2018 6y agoFirstly I think you are actually wrong in your assertion. Businesses have been at the forefront of computational techniques for accounting, inventory and customer tracking for hundreds of years. More importantly though, less technological tracking of customers in the past totally does not matter at all. What matters is if your competitors have access to these tools. This is a reality of modern business so unless a data law perfectly eliminates this possible data capture for all businesses, any business that does capture that data will have huge advantages over competitors.