2 ms·
It’s similar to many other industries, such as enterprise B2B software, where your buyer is not necessarily the actual user of the product, so you end up market
by acwan93 6y ago
It’s similar to many other industries, such as enterprise B2B software, where your buyer is not necessarily the actual user of the product, so you end up marketing and building features catering to the buyer (school administrations, parents) instead.