3 ms·
Whether or not you agree with email tracking, the language feels a bit like propaganda: "YOU'RE PROTECTED. WE BLOCKED A SPY TRACKER IN THIS THREAD" "A spy tra
by gav 6y ago
Whether or not you agree with email tracking, the language feels a bit like propaganda:
"YOU'RE PROTECTED. WE BLOCKED A SPY TRACKER IN THIS THREAD"
"A spy tracker" seems a bit dramatic and it's far from a neutral description. What about just:
"This email contained a tracking image allowing the sender to see if you've opened it, we've blocked that for you."
The main use of this feature is to track open rates so that marketers can improve their marketing efforts. Block them if you disagree, but there's no reason to make it sound so nefarious.
- Nextgrid 6y agoIt is nefarious if it’s ran by an ad-tech or marketing company. They also collect much more information than just the fact that the email has been opened. IP addresses & user-agents are collected as well.
- jeffbee 6y agoDoesn’t gmail already kill this tracking? They proxy and cache all tracking images, so you don’t get originating ip or geo, I thought.
- xnx 6y agoYou're right: https://arstechnica.com/information-technology/2013/12/gmail-blows-up-e-mail-marketing-by-caching-all-images-on-google-servers/ https://arstechnica.com/information-technology/2013/12/gmail... Though it might be possible for marketers to still track individual email opens? https://redant.com.au/how-we-do/cache-busting-gmail-new-image-caching/ https://redant.com.au/how-we-do/cache-busting-gmail-new-imag...
- deleted 6y ago[deleted]
- ldoughty 6y agoI believe the argument is against claiming ALL tracking is bad.
- fragmede 6y ago> to track open rates Yes. Normal people call this spying and consider it an invasion of privacy.