It's all about understanding behavior. Humans, all humans, anywhere in the world are creatures of habit and routine ... Once you understand that you can start t

It's all about understanding behavior. Humans, all humans, anywhere in the world are creatures of habit and routine ... Once you understand that you can start to exploit it. And it doesn't matter if you're doing it now, the data they're collecting is there forever, as ML algorithms are getting better your understanding of the data is getting better. Let's take a concrete example : the cambridge analytica case ... Let's say for the sake of argument I've determined that blue collar workers between the age of 30 and 40 that are in major cities have a 40 to 60 percent chance of voting Republican now if take all of those that have been to a church once or have a close relative that have and bombard them with ads showing how the democrat candidate is supporting abortion for example (wether that's true or not) now the Republican vote have a much better odds. Of course I'm oversimplifying but this is not science fiction this was done with a very good efficiency in different countries and it's just one example ...