Visa and MasterCard charge somewhere between 1-3% (depends who you are and the details of the purchase). PayPal charge around 5%. Some two-way marketplaces char

Visa and MasterCard charge somewhere between 1-3% (depends who you are and the details of the purchase). PayPal charge around 5%. Some two-way marketplaces charge upwards of 40%. I think Apple is providing more value than PayPal, but less value than a two-way marketplace. For me, 30% is extortionate and predatory. 5% is too low for the value they provide. 15% is quite high, but it can be justified given the value adds (advertising, content delivery, reviews, last resort QA, security etc).