The music industry want big checks for big licenses, including exclusives for specific media and windowing. It’s one of the dwindling number of ways for the ac

The music industry want big checks for big licenses, including exclusives for specific media and windowing. It’s one of the dwindling number of ways for the actual creatives to make some decent money. They don’t have interest in earning $500 (or $50) for a YouTube video if it waters their work down so much that a studio is no longer willing to license it for a national commercial or feature film. Generally speaking the content ID / claim process works as a de facto licensing agreement (without giving up any right to sue, I believe)