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I am not sure of your background, but what would you consider a "normal" CPM for a general website that is not in a specialized vertical? I would think that CPM
by andrewthornton 16y ago
I am not sure of your background, but what would you consider a "normal" CPM for a general website that is not in a specialized vertical? I would think that CPM rates of $1.00 would still be pretty low and yet would create more revenue for WW.
- pathik 16y agoWell, a 'normal' CPM for these kinds of display ads is whatever an advertiser is willing to pay, irrespective of the niche. I think he should experiment by bumping up the pricing and find the optimum point where his revenue is maximized.