This was on HN recently: http://www.sebastianmarshall.com/we-dont-get-out-of-bed-for-less-than-10000-per-day http://www.sebastianmarshall.com/we-dont-get-out-of

This was on HN recently: http://www.sebastianmarshall.com/we-dont-get-out-of-bed-for-less-than-10000-per-day http://www.sebastianmarshall.com/we-dont-get-out-of-bed-for-... TL;DR: the cost of that extra 82 cents a day is having your site cheapened by advertising that you don't necessarily control and that negatively impacts your credibility. If the spare change isn't going to make a big difference, the perception that you don't need the money is of more value.