This and cultural foundations which provide a context for the architecture. Especially in the 'new world' it'd be hard for a culturally aware 'rich man' to eve

This and cultural foundations which provide a context for the architecture. Especially in the 'new world' it'd be hard for a culturally aware 'rich man' to even know what to build because often the context doesn't exist. If you want to build something traditional in downtown Stockholm, you have a few choices. If design is a 'language' - many areas literally don't have a language other than the functional. So the creative aspects end up being ... 'whatever'. I'm pretty sure that, for example, most places in Switzerland has some pretty strict rules for what you can build.