As an anecdote, LinusTechTips, which has a huge Youtube channel, recently commented on WAN Show about Youtube Premium and Ad Revenue. The takeaway was that, if

As an anecdote, LinusTechTips, which has a huge Youtube channel, recently commented on WAN Show about Youtube Premium and Ad Revenue. The takeaway was that, if you are a youtube premium user, you are contributing way more than someone just watching ads, and if you buy merch, you had contributed way, way more than someone who watched the entire channel library with ads turned on. "60x More": https://youtu.be/rXz0veV1AuU?t=1950 https://youtu.be/rXz0veV1AuU?t=1950 "Merch": https://youtu.be/E4ikRN5-W18?t=1180 https://youtu.be/E4ikRN5-W18?t=1180