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> Beizer stressed that the Hyundai sponsorship won’t affect editorial output, but it’s hard not to see a car company sponsorship as somewhat out of step with th
by evolve2k 6y ago
> Beizer stressed that the Hyundai sponsorship won’t affect editorial output, but it’s hard not to see a car company sponsorship as somewhat out of step with the average CityLab reader’s idea of the future of cities. As Joshua Benton noted (foretold?) when Bloomberg acquired the site last year, “CityLab has a comparatively small but unusually passionate group of fans (all of whom either take public transportation or bike to work) and some of them seem nervous about the new ownership.”
With a bike riding low car audience, how does it make sense to take on a car company advertised as part of your reboot?
- Barrin92 6y agotbf Hyundai, in particular, seems to attempt to go into city planning[1] and Toyota is apparently building some sort of futuristic company town[2]. It seems like Japanese auto makers are attempting to branch out into urban development so I guess it makes some sense to use this as some sort of branding opportunity [1]https://tech.hyundaimotorgroup.com/article/ces-2020-hyundai-motors-presents-a-city-of-the-future/ https://tech.hyundaimotorgroup.com/article/ces-2020-hyundai-... [2]https://global.toyota/en/newsroom/corporate/31171023.html https://global.toyota/en/newsroom/corporate/31171023.html