> This is where I believe these products are focused on, essentially agencies try to get sign-off from clients before they begin work Agreed that it makes sens

> This is where I believe these products are focused on, essentially agencies try to get sign-off from clients before they begin work Agreed that it makes sense for contractual work like this, where you just get sign-off, do the work, maybe iterate a little at the end, and then move on to something completely different. In fact, I would say it's the right tool for the job here, despite how much of a charged term "waterfall" has become. It can easily fall apart when a single company does this enough though, because it usually comes with the lie that it delivers reusable work. You're not, and it manifests itself through your slow, confusingly inconsistent product. Maybe your customers don't care, but nobody will be proud of their work, and you'll start to gain the reputation of "it's buggy and confusing but it works"