Given enough time, customers will eventually exit the market. Ex: I have completely stopped buying processed cereal (Cheerios etc) in favor of natural oatmeal.

Given enough time, customers will eventually exit the market. Ex: I have completely stopped buying processed cereal (Cheerios etc) in favor of natural oatmeal. I have a 40lb bag of oatmeal at home that will last 4 months. Also much healthier. When I see tiny cereal boxes on a store shelf...I shake my head.