I championed the rollout of Figma at my company and what this article mentions is true: this is a tool for design, not just for designers. We initially thought

I championed the rollout of Figma at my company and what this article mentions is true: this is a tool for design, not just for designers. We initially thought we'd need to provision the same number of licenses as we did for Sketch/InVision/Abstract. Turns out way more people started to get involved in the design process and we now have a more inclusive design practice. Content strategists, UX developers, researchers, can all participate early and often. (From a revenue perspective that's a pretty convenient thing for Figma, as each editor costs $45/mo — not only are they eating market shares from the existing pie, but they are also making that pie bigger)