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We created a heatmap and did the comparative study of the same page in two different time periods. One before the changes and one after the changes. The attenti
by cheekusm 6y ago
We created a heatmap and did the comparative study of the same page in two different time periods. One before the changes and one after the changes. The attention heatmap clearly showed a bright red color in the testimonial section which was bluish earlier.
- tarun_anand 6y agoOK so it was kind of like AB Testing but using heatmaps
- cheekusm 6y agoYep, but data drives because we knew that the testimonial section has low engagement.