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How did you arrive at this insight using a heatmap? I am curious to know. This is a problem that is there is general for any analytics feature

• cheekusm 6y ago
  We created a heatmap and did the comparative study of the same page in two different time periods. One before the changes and one after the changes. The attention heatmap clearly showed a bright red color in the testimonial section which was bluish earlier.
  • tarun_anand 6y ago
    OK so it was kind of like AB Testing but using heatmaps
    • cheekusm 6y ago
      Yep, but data drives because we knew that the testimonial section has low engagement.