You have a great point here. My hope was that by getting more users, word of mouth would play a bigger part because of the more limited market. As a follow up

You have a great point here. My hope was that by getting more users, word of mouth would play a bigger part because of the more limited market. As a follow up test, I'm going to bump the price a bit and see what kind of effect it has. It's possible that my interpretation of the price test results wasn't quite right, and I should have been thinking up instead of down.