Tl;dr - Jay-Z featured a previously unknown wine in a music video, suddenly it is selling at a luxury price ($300 a bottle) for a bottle of wine experts say sho

Tl;dr - Jay-Z featured a previously unknown wine in a music video, suddenly it is selling at a luxury price ($300 a bottle) for a bottle of wine experts say should be $60-$90 a bottle. The writer makes a case that Jay-Z has financial interest in the wine company.