Honestly not sure those are great examples. E.g. Impossible Foods is not an innovator in any sense, just a 'startup' with an average vegan product that got $$ f

Honestly not sure those are great examples. E.g. Impossible Foods is not an innovator in any sense, just a 'startup' with an average vegan product that got $$ for marketing and pretends to be premium. I'm happy that they got mainstream attention and (again) showed that vegan/vegetarian food can be diverse but I don't see them applying any revolutionary tech - everything they do has been standard food industry practices for decades. I don't know enough about the others, but there are many e.g. cosmetic/skincare startup that take advantage of cheap production facilities to produce basic creams/whatever with standard ingredients and add marketing spin to pretend it's something special.