Sorry to change the conversation- but how is HEY any different from maintaining a whitelist? For example iCloud has had the VIP feature for a few years now whic

Sorry to change the conversation- but how is HEY any different from maintaining a whitelist? For example iCloud has had the VIP feature for a few years now which I use without issue. This is the 4th or 5th article on HN I have seen talking about HEY and Apple. It's almost like this is a marketing ploy.