Any company with a VR product that didn't react to the Oculus Quest would be making a mistake in my view. It is suboptimal in nearly every way, but the first he

Any company with a VR product that didn't react to the Oculus Quest would be making a mistake in my view. It is suboptimal in nearly every way, but the first headset in my view that is "good enough" in every single way to be a blockbuster hit. The strategy for Apple of simply starting with the Quest and using its superior chips and overall hardware expertise to make it twice as fast and half the weight, while tying it into the iOS ecosystem should be extremely straight forward and basically make them the dominant VR player overnight. I imagine that for someone like Rockwell this isn't nearly as exciting as introducing a revolutionary tech breakthrough. But Apple has never been good at that. They are good at significantly raising the bar on what other people have already done badly. One giant question I have in this space is, where the hell is Google? Are they really so burned by Google Glass that they are going to give up on an area that has a small but realistic chance of being a large part of the future of both consumer and business computing?