There are very few examples here which are direct comparisons. There's a difference between an app which is an auxiliary offering to an existing service, and a

There are very few examples here which are direct comparisons. There's a difference between an app which is an auxiliary offering to an existing service, and an app which is the product itself. I totally understand Apple's "it should just work" policy. Its a big reason why the net spend in the App Store is as high as it is. App Store is a big reason why people are spending money on small dollar apps in the first place. There are approximately 2 million apps in the App Store. How many of them would be trying to collect credit card information independently if Apple stepped back from their IAP policy? It was be a usability and privacy nightmare. For the average user, tap to purchase / IAP is what makes the App Store "just work".