If you read the original study, participants were only asked about one version of Joe, not asked to compare. In another version of the study where an additional

If you read the original study, participants were only asked about one version of Joe, not asked to compare. In another version of the study where an additional third framing, where Joe's income was not mentioned, rich Joe and neutral Joe were rated the same, and poor Joe more harshly. They also did another version of the study where the thing being bought was a backup camera for a used car, and the study was 2x2: along with the income framing, there was also a framing of convenience vs safety (backup cameras are now required on all new cars since 2018 because they significantly increase safety, especially for pedestrians). Participants still rated the permissibility of a safety feature higher for a rich person than for a poor person, and rated the "convenient" camera for a rich person just as permissible as a safety camera for a poor person. https://sci-hub.tw/downloads-ii/2020-06-09/9a/10.1073@pnas.2005475117.pdf https://sci-hub.tw/downloads-ii/2020-06-09/9a/10.1073@pnas.2...