I don't see how Apple can win this one TBH. If Hey isn't offering in-app sign-up, they're in the clear IMO - the precedent for this is well established. So they

I don't see how Apple can win this one TBH. If Hey isn't offering in-app sign-up, they're in the clear IMO - the precedent for this is well established. So they'll have to either apply the same rules to everyone, or disclose the special treatment for the likes of Netflix, which does exactly what Hey does. But I'm sure folks who defended Amazon banning Kindle books they don't like will just say that Apple is not a monopolist, and DHH is free to build his own mobile platform. /s