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I think this point is worth highlighting. Although I'm not at all on Apple's side here, they are offering something of value. What galls is that they're demandi
by hyperpape 6y ago
I think this point is worth highlighting. Although I'm not at all on Apple's side here, they are offering something of value. What galls is that they're demanding 15-30% of all revenue for it. Payment processing simply isn't that costly, and I doubt the app store is that expensive either.
- Spivak 6y agoThey're not charging for the payment processing though. They're charging a premium because you're using their platform/store as part of your sales funnel. They know that being able to sell your stuff on iOS devices is worth a lot of money and that you'll make more money after the 30% cut than if you didn't sell in the store at all. Apple knows that customer acquisition is extremely expensive outside the store and is charging accordingly.
- RandallBrown 6y agoThey are charging (at least partially) for payment processing.
- scarface74 6y agoSo do you think any retailer tries to just break even?