But Hey.com's iOS app would not force you to use their service. That's the point. Giving the end-user the choice. Some prefer IaP, like you, so won't sign up t

But Hey.com's iOS app would not force you to use their service. That's the point. Giving the end-user the choice. Some prefer IaP, like you, so won't sign up to Hey, others don't and may actually have already paid for the service on desktop.