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FTA- "Four-walling is when distributors rent out a movie theatre and buy all the seats," Mr Tabach, who used to work at BuzzFeed making viral videos, explained
by hn_check 6y ago
FTA-
"Four-walling is when distributors rent out a movie theatre and buy all the seats," Mr Tabach, who used to work at BuzzFeed making viral videos, explained.
"So they pay a flat fee to the theatre, and any money they make off seats goes straight into their pockets. The moment we realised that was an option of distribution, we went for it."
They pay the fee to the theater, but as the distributor of the film they then get that money, or some large percentage of it.
- jagged-chisel 6y agoSounds to me like they're renting the theater, so they can then sell tickets they way they want. So they "sell" the tickets to themselves. They pay rent, then the ticket sales are a wash, but can be reported as "ticket sales."