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Do they store data forever, or does it eventually cycle out for cost reasons?
by akeck 6y ago
Do they store data forever, or does it eventually cycle out for cost reasons?
- soared 6y agoThere is a metric called time to live (ttl) that cycles users out of an audience after x days. Technically they can live in bluekai forever, but pretty much all platforms default ttl to like 120 days and then advertisers pare it down even more. Oracle's data transfer/storage costs are meaningless since this business unit in oracle just exists to establish market share - they're not trying to make money yet. Other company's data costs are what cause oracle to store/deliver less.