All their criticisms seem sound! There's a (good) theme in this: control. They don't want Apple to control the relationship between Hey and its customers. Whic

All their criticisms seem sound! There's a (good) theme in this: control. They don't want Apple to control the relationship between Hey and its customers. Which is super cool. I like it. It's bold, it's correct, it's an easy position to hold. Which is why it's weird they don't have domain support. Why should I cede control of the relationship between my contacts and myself to them? I get the feeling domain support will be part of the coming business plan mentioned in the welcome emails when you sign up. So you can spend the $99/year, or more with the "premium" names, and still depend on Hey to control that relationship. I was soured on it a bit by not being able to get kye@. That's my name. I don't have almost $400/year to claim it. Someone more fortunate will be able to. I already have a domain for the name that's easy to remember. Everyone loved Gmail when it came out. Having a Gmail address was a point of pride for at least as long as invites were scarce. Who thinks that now? Controlling the domain is a hedge against the risk that Hey will go down the same road. It should have been there at launch, and it should be available on all plans. I would have signed up the moment I got in and saw how well everything is put together. I like it a lot, but I can't possibly use it if I can't point it at a domain I control at the plan level that's right for my needs.