I'm not contending that dumb ads are the same as ads on the web. I'm saying that the killing off of RSS feeds is not due to lack of ability to advertise. If it

I'm not contending that dumb ads are the same as ads on the web. I'm saying that the killing off of RSS feeds is not due to lack of ability to advertise. If it were simply about only showing "smart ads", Reuters could just continue to publish headlines and links without content in their RSS feeds, but they're not.