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Through no fault of the author, he is confusing how bluekai operates. He talks a lot about the sanitized huge anonymous audience (like in-market for cars) but t
by soared 6y ago
Through no fault of the author, he is confusing how bluekai operates. He talks a lot about the sanitized huge anonymous audience (like in-market for cars) but then skips to user-specific data (Steve who spent $10 gambling on 4/19.)
These two things, 3rd party and 1st party data, are very different. Stored differently, different user access, different rules, etc. If Oracle accidentally made all their client's 1st party data public they'd get sued out of existence.
- manigandham 6y agoYes, although at this point I expect any adtech articles to be 90% inaccurate. The real issue is the poor security practices of this company, especially under Oracle's watch, and how much data is shared by partners. BlueKai can't get personal details unless someone shares it with them.
- soared 6y agoAgreed. Oracle sends their dataset to like 200 different partners and it’s in a constant state of being updated, so it’s not surprising one of those was misconfigured.
- m463 6y ago> If Oracle accidentally made all their client's 1st party data public they'd get sued out of existence. Historically speaking, I don't know any entity that has been sued out of existence for these kinds of things. Usually after the media cycle everything is back to normal.