Try making your app appear in search results via organic store searches. Good luck. In my experience, you will likely either pay for search results or do marke

Try making your app appear in search results via organic store searches. Good luck. In my experience, you will likely either pay for search results or do marketing on your own using other channels. Both are paid and Apple doesn't do anything for it. There's really no good case for taking 30% as long as there's no real marketing benefit from the App Store.