TBF this is an academic article though. Why should total accessibility of language to non-experts be a goal in that venue exactly? Isn't it reasonable to expect

TBF this is an academic article though. Why should total accessibility of language to non-experts be a goal in that venue exactly? Isn't it reasonable to expect that other educated people will check the citations? Also in this case it looks like the authors are from business schools. Business buzzwords are a well known and common absurdity. On the other hand, I might be freaked out if random names for stuff started coming out of logic or maths circles.