"Now let’s say they decide to offer a new service that allows content providers to reach Yo’s subscribers–like a newsletter or something." I stopped reading af

"Now let’s say they decide to offer a new service that allows content providers to reach Yo’s subscribers–like a newsletter or something." I stopped reading after this and came here to say that we all know Hey would NEVER do that. This is exactly the kind of shit they fight against. So it's not just hypocrisy from their side, they're fighting for an idea. Of course the PR also can't hurt, but it's not like they planned it.