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I think they only show reviews from people in your region. I can see 325 reviews on Spotify, 15k reviews on Minecraft. The author of krita mentioned in this th

I think they only show reviews from people in your region. I can see 325 reviews on Spotify, 15k reviews on Minecraft. The author of krita mentioned in this thread that their revenue is 50/50 steam and windows store, so it can't be that bad.

sct202 6y ago
The Microsoft store also lets you install free apps with out logging in (if you keep clicking out from the login prompts) so it's probably also harder to get reviews.