They committed the cardinal sin of design - not keeping it simple. People will think IT IS A TYPO, because it looks like one, especially in the age of zero atte

They committed the cardinal sin of design - not keeping it simple. People will think IT IS A TYPO, because it looks like one, especially in the age of zero attention spans. Very few will go on a quest to figure it out. With new products, humans need an anchor to familiar features in order to feel comfortable. What Makes Things Cool https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/ https://www.theatlantic.com/magazine/archive/2017/01/what-ma...