...because raising the price also reduces demand. This is the nature of the supply-demand curve. So you still end up with less revenues. Imagine that Hey foun

...because raising the price also reduces demand. This is the nature of the supply-demand curve. So you still end up with less revenues. Imagine that Hey found the ideal price point on the supply-demand curve. When you factor in Apple's fee - the new optimal price point on the curve may shift higher, but your net revenues will still be lower.