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There’s literally a section in their book about leveraging enemies as marketing.
by culturestate 6y ago
There’s literally a section in their book about leveraging enemies as marketing.
- ksec 6y agoMind sharing the title of the book?
- culturestate 6y agoThey have a couple, but this chapter is in Rework - https://basecamp.com/books/rework https://basecamp.com/books/rework