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I think capping fees would make it even worse, it would entrench the practice as acceptable. Allow sideloading and the price should move towards the equilibriu

I think capping fees would make it even worse, it would entrench the practice as acceptable. Allow sideloading and the price should move towards the equilibrium price. Which very well might be 30%, since Google manages this despite allowing sideloading. The tricky question I would say is the accessibility of the alternative stores. First there is the default/non-default install thing, we've seen how it worked out for Microsoft. Then there are all the warnings/toggles about unsafe external apps. This is much more difficult, since it's quite useful for security, but at the same time it makes it much harder for alternative stores/apps.

0xy 6y ago
Visa and MasterCard charge somewhere between 1-3% (depends who you are and the details of the purchase). PayPal charge around 5%. Some two-way marketplaces charge upwards of 40%. I think Apple is providing more value than PayPal, but less value than a two-way marketplace. For me, 30% is extortionate and predatory. 5% is too low for the value they provide. 15% is quite high, but it can be justified given the value adds (advertising, content delivery, reviews, last resort QA, security etc).