Apple could profit from "market reality blindness" until now, meaning that not having an app on one of the Appstores is going against the basic expectations of

Apple could profit from "market reality blindness" until now, meaning that not having an app on one of the Appstores is going against the basic expectations of consumers these days because it limits their own freedom (freedom to choose a platform). Nobody wants to be locked in. Apple is using this to their own advantage and tries to ignore this market reality.