The high order bit is the inconsistent, capricious nature of the app review process. Hey attempted to participate in the established detente of "paid service, c

The high order bit is the inconsistent, capricious nature of the app review process. Hey attempted to participate in the established detente of "paid service, can't buy it here, wink wink" and Apple somehow decided this was the time to squeeze. Clear, consistently enforced App Store rules, from a perspective of Apple desiring the best apps possible.