You’d be surprised but many products provide a 100% markup for the retailer. It’s so common there’s a term for it. Keystone pricing https://www.marketing91.c

You’d be surprised but many products provide a 100% markup for the retailer. It’s so common there’s a term for it. Keystone pricing https://www.marketing91.com/keystone-pricing/ https://www.marketing91.com/keystone-pricing/ Also keep in mind that just the credit card processing, which Apple absorbs the cost of can be ~3% + $0.25