> it should be okay to charge the user 30% extra for that convenience as well Maybe, but that's a pointless stance. The practical consequence is that a product

> it should be okay to charge the user 30% extra for that convenience as well Maybe, but that's a pointless stance. The practical consequence is that a product is likely priced to maximize (num units sold x profit per unit), and the higher price (143% of what was planned), will lead to a (probably steep) drop in the size of the target audience. FWIW, on a macro level economists worry about analogous problems for a ~1% percent increase in sales tax, so Apple's 30% cut is definitely a huge negative impact. BTW, this is a great example of an ultimatum game that Apple is playing with developers. It is possible that developers collectively taking the (short-term) "irrational" step of pushing Apple's margin on to users (and being very vocal and explicit about this as a "penalty") might catalyze the users to pressurize Apple about the margins.