In Europe you have VAT around 20%, so about 50% of what the user's pay end up in the developer's account. Also it's Apple's decision to subsidize all the free

In Europe you have VAT around 20%, so about 50% of what the user's pay end up in the developer's account. Also it's Apple's decision to subsidize all the free app with fees from the paid apps. Why not charge some fee to free apps after 100k / 1 million downloads or something instead of having all the burden on the paid apps? They decided it's worth it to have this free stuff on the app store to juice up their numbers, so why should it be so expensive for paid apps developers? I'm not sure the support developers get from that 30% cut when they have app store problem really feel like it's worth it. There are so many more reasonable fees level and structures they could try, but no. They're stuck to that level from 2002 when apps were new.