30% (then 15% forever) of revenue is a huge amount of money. If Hey thinks they're following the rules and the app got approved the first time, Hey might alrea

30% (then 15% forever) of revenue is a huge amount of money. If Hey thinks they're following the rules and the app got approved the first time, Hey might already be committed to pricing that's going to be hard to change. It could break their business model. It's also really obvious it's nothing more than rent seeking because Apple adds almost no value. The infrastructure for payments, updates, etc. on other platforms is still needed, so I'm sure the only reason they're even using the Apple app store is because it's the only way to distribute their app. 15% of lifetime revenue for Apple to host some update files is a really bad deal. IMHO if Apple approved it "by mistake" the first time they should have just owned the mistake and granted Hey a one-off exemption from the rules.