> problem is how wildly unevenly it is applied This is one of my biggest frustrations with App Review. It's easy to convince clients to budget for a few days

> problem is how wildly unevenly it is applied This is one of my biggest frustrations with App Review. It's easy to convince clients to budget for a few days exploratory work that might be rejected, but they're less inclined to do so with the possibility of an approval not being permanent, and then having to sink a lot more money into reworking that functionality at an indeterminate point in the future. Sometimes you get stung because you're genuinely trying to slip something through that breaks the rules, but other times you get a reviewer with an axe to grind. One app I worked on was in the store for 18 months before they took issue with the way we'd implemented subscriptions. They were also not happy that there were links to Amazon, which if you clicked around for a bit, would take you to Prime Video or Amazon App Store.